A good opportunity for individuals, companies and brands who want to advertise on LinkedIn. Jafar Ershadi Fard as a respected influencer on LinkedIn, is here to advertise your products and services.

LinkedIn is a highly valuable tool for networking with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a useful inbound marketing platform.

It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

That's because LinkedIn has a powerful ad platform.

  1. Know your audience and the customer journey.
  2. Segment your customers.
  3. Refer to your social ads on other platforms as well as your competitors' LinkedIn Ads.
  4. Carefully select the content you share based on the type of ad you're creating.
  5. Use eye-catching and attention-grabbing visuals and language.
  6. A/B test your LinkedIn Ads (and tweak one variable at a time).
  7. Create gated offers using LinkedIn Lead Gen Forms.
  8. Keep your budget in mind when creating LinkedIn Ads.
  9. Determine each campaign's click-through rate (CTR).
  10. Measure and analyze your LinkedIn Ad campaign's success.